The term means something to just about everyone - the dream of life as a top model. We don't need to explain what the term itself stands for. We would much rather go into the individual areas of application and their differences.
Here the model presents herself in front of the camera in a variety of poses. The model markets the product or depicts a situation. Here, unusual and special motifs or classic everyday situations can be depicted. The models are made up and have their hair done in make-up. The outfits are provided by the client. For larger projects, a fitting is required beforehand.
It is different with product photography. In product photography, the product is even more in the foreground. In a nutshell: the model serves in the motif to breathe a little life into the whole thing. Furniture, sports articles or beauty equipment are shot here. In product photography, the model appears in self-made-up for the day and brings a selection of her own outfits.
We have all heard the term "catwalk model" - the elegant, beautiful men and women who float down the catwalk and fascinate the audience with designer pieces. The special thing about the catwalk models is usually their height and measurements.
First of all: A fair hostess is not to be confused with an escort service! We do not arrange such jobs.
Trade fair hostesses support customers at the stand at the trade fair. By now, they are a must for every exhibitor. They represent the company, welcome customers on site and make the first contact. In addition, they distribute information material and giveaways to visitors, supervise competitions and take on service activities such as serving coffee or cold drinks.
The classic hostess wears a business outfit, depending on the trade fair and the company, it may be that casual clothes, a costume or even elegant dresses are worn instead. Everything always in consultation with the hostess in advance and exclusively with her consent.
Similar to the hostess/host, the promoter acts in the interest of the company and draws the attention of the customers to the company or the product. You will often find promoters in the city centre (e.g. UNICEF tents) or supermarkets (for tastings) to introduce a new product or at new openings or special events, e.g. at Christmas time. Promoters address customers directly. They hand out give-aways, run competitions, conduct surveys or draw attention to the event/opening.
As a promoter, you should have a certain amount of self-confidence and be able to approach people openly.
As an influencer, you should have already built up a real community that you regularly inspire with your content and that trusts you. This is the basic prerequisite for a successful collaboration. As an influencer agency, we see ourselves as the link between the influencer and the company and ensure that the campaign runs smoothly. Every cooperation is different, sometimes it is a pure Instagram story campaign - sometimes the client even wants several publications via different social media channels such as YouTube and TikTok. Of course, everything is individually adapted to the influencer or the brand.